« Following extensive negotiations with the Global Brands Group, FIFA’s worldwide licensing representative, an international license for fine art and art collectibles relating to the FIFA Confederations Cup 2009 and the 2010 FIFA World Cup was awarded to MMX Art, a South African company trading as 2010 Fine Art at www.2010fineart.com
Amongst the official products that 2010 Fine Art has been licensed to manufacture and distribute for these events are:


Original artwork: Paintings, ceramics/pottery, sculptures, prints/reproductions of the artworks, lithophanes, art cards, bookplates, and illustrated hardcover books. Art merchandising (bearing the images of the original artworks): T-shirts, mugs, keychains, calendars, postcards and mousepads.

2010 Fine Art is divided into two different fine art projects:

2010 International Fine Art: Five leading contemporary artists are being invited from each of the 32 countries that will qualify for the 2010 FIFA World Cup South Africa to participate in this project. Each artist is being invited to interpret the same theme (inspired by Africa and the 2010 FIFA World Cup) in the style of their choice, and from each original image a series of a further 210 (to link to the year – 2010) archival pigment ink prints on cotton paper will be produced.

Each of these prints will then be numbered, labelled as Official Licensed Products of the 2010 FIFA World Cup, signed in original by the artist, and sold. The collection will be extremely exclusive – with only five originals and a total of 1050 prints available from each of the 32 participating countries.
In cooperation withgallery partners this collection willbe launched in early 2010 through 32 simultaneous global exhibitions in leading art cities around the world, accompanied by a major global marketing and media campaign. »
   « Cows Love Football Too » by Kenyan painter 
Five  french contemporary artists and one of them is Jacques Ridereau!
His work will be on www.2010fineart.com in few days….
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